THE MORE YOU MOVE, THE MORE YOU SEE !

New Balance was founded in 1906, by a 33 year old English immigrant named William J. Riley.

He created the company with the intention of helping people with feet problems by making arch supports and prescription footwear to improve shoe fit. In 1954 they manufactured "The Trackster", the first performance running shoe made with a ripple sole, which was available in various widths.

The Trackster soon became the shoe of choice of running coaches and other people in sports.

"The invention of the first running shoe also gave New Balance a growing reputation of manufacturinginnovative and specialized shoes."

By the 1990 New Balance was a flourishing enterprise recording important gains.Annual sales went into $474 millions in 1996, ranking the company as one of the top six best-selling footwear brands in the world.

In 1998 New Balance had transformed into one of the five leading athletic footwear brands.